INTERACTIVE TOOL
UTM link builder
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How to use this tool
- Enter a valid web URL.
- Use consistent source, medium and campaign names.
- Add term or content only when useful.
Automatic answerThe result updates while you change the fields.
Worked example
Source newsletter and medium email can label a newsletter link without changing the destination page content.
Assumptions and limits
UTM parameters do not enable analytics on their own. Do not put personal information in URLs.
Frequently asked questions
Which fields are essential?+
Most campaigns use utm_source, utm_medium, and utm_campaign.
What happens to my inputs?+
Calculation inputs are processed locally in your browser. Favorites and preferences may be saved on this device. The site may perform separate network requests for live panels; these do not include the values entered into this local calculator. Do not paste secrets into public tools.
How should I check the result?+
UTM parameters do not enable analytics on their own. Do not put personal information in URLs.